Poor Vietnamese farmers reap benefits of innocent foundation and iDE UK project

Three year project to roll out Fertiliser Deep Placement technology (FDP) successful in helping poor Vietnamese farmers out of poverty.

This infographic shows the successes of the Vietnam project so far

iDE UK have teamed up with the innocent foundation, the charitable arm of innocent drinks well known for its delicious smoothies, to implement a project to help local entrepreneurs to manufacture and sell  FDP pellets to poor farmers, which enables them to work their way out of poverty.

Fertiliser Deep Placement (FDP) is an innovative technology that compresses high quality, nutritious fertiliser into small pellets, to be placed in the ground alongside the rice seeds. This ensures all the nutrients and goodness from the fertiliser goes straight into the roots of the plant, with none being wasted in the surrounding soil. This simple yet effective technology is proving to be hugely successful in helping subsistence farmers maximise on their crop productivity and incomes.

iDE UK and innocent foundation teamed up in 2010 for a three year project aiming to reach four thousand Vietnamese famers to help them increase their crop yields and their incomes. Adopting FDP technologies can increase crop yields by up to 100%, providing a huge opportunity for farmers to work their way out of poverty.

The project is centred on the region of Hiep Duc, which is one of the poorest provinces in central Vietnam, with one third of the area’s population living below the two-dollar a day poverty line.

The project also focuses on providing local entrepreneurs with the skills, technology and training to manufacture and sell the fertiliser pellets to ensure long-term sustainability. By the summer of 2012, 2,726 farmers were using the fertiliser technology, increasing income by an average of £35 per household.

The project has proved to be a huge success, so far beating many of its projected targets and providing thousands of poor famers a means of increasing their crop production and creating an income for themselves and their families.

This project proves that innocent do so much more than just make tasty drinks!


iDE UK and Innocent Drinks help Vietnamese farmers out of poverty

As Richard Reed stars in the TV show ‘Be Your Own Boss’,  iDE UK in partnership with Innocent Drinks are promoting entrepreneurship in rural Vietnamese farmers.

As the TV show ‘Be Your Own Boss’ encourages UK entrepreneurs to start up their own businesses, iDE UK shows how rural Vietnamese farmers are also setting up enterprises, but with many more obstacles and risks. Innocent Drinks, along with its founder Richard Reed, obviously understand the importance of entrepreneurship and have kindly helped us on a project focused on helping rural rice farmers in Vietnam using Fertiliser Deep Placement technologies.

Poor farmers in the Hiep Duc district of Quang Nam Province, Vietnam, produce too little rice at a very high cost. Inefficient use of fertiliser is largely to blame – water flowing through the rice terraces washes away fertiliser applied to surface soil. In a region where a third of families live below the poverty line and 90% of households depend on rice farming for their livelihoods, a solution to this problem could transform the lives of some of the world’s poorest people.

Fertiliser Deep Placement (FDP) technology ensures that fertiliser remains in the soil and does not go to waste. It is also incredibly simple – fertiliser is compressed into small pellets that can be placed by hand deep into the soil between rice plants. Over the past seven years FDP has proved successful in other provinces. Where fertiliser was applied before, crop yields have typically increased by 20-25% even when using 35% less of the main fertiliser. In some cases where previously no fertilisers were applied at all, crop yields doubled.

iDE, in partnership with the innocent foundation, is promoting FDP technology among local farmers in Hiep Duc while working with manufacturers in the region to produce fertiliser pellets using simple machines. Our goal is to generate demand for FDP among farmers and create a sustainable, local private sector network capable of producing and supplying the pellets, eventually creating a lasting market that will operate without outside assistance.

By the end of the three year project, we hope that 4,000 rice farming families will adopt the FDP method, achieving an increase in yield equivalent to £35 per household each year. So far, 89 families have adopted FDP, and initial tests have shown a 20% increase in crop yields as a result of FDP. Through their businesses, farmers are increasing their crops, making a profit and moving out of poverty.

Maybe the UK based entrepreneurs could learn a few things from these rural farmers in Vietnam..!

Simply Delicious: iDE UK & innocent Fight Rural Poverty

It was all sunshine and smoothies when iDE UK dropped by innocent HQ in Nth London yesterday…

iDE UK & innocent foundation partner to fight poverty in Vietnam iDE UK CEO Lewis Temple

the innocent foundation (we have to lowercase them – that’s how they like it!) have been firm supporters of iDE for years now. So it’s always fantastic to go visit and update them on the iDE projects their generous funding has helped along.

As always, innocent HQ was a full on hive of activity as we settled down to talk poverty and report back on how we’ve been using innocent funding and partnership to transform lives in Vietnam.

Together we are aiming to help 4,000 rice farming families in rural mountain areas increase their crop yields by implementing our Fertiliser Deep Placement (FDP) technology. FDP ‘tablets’ increase yields of rice by up to 30% and subsequently reduce the amount of fertiliser needed compared to traditional fertilisers.

The project is also supporting small-scale rural entrepreneurs to set up businesses making and selling this innovative fertiliser technology. In turn farmers buying the fertiliser pellets are improving their yields and incomes and growing their way out of poverty.

You can read the latest fertiliser innovation project update on our website.

Have you been to Vietnam? We’d love to hear your thoughts on the people you’ve met or development projects you may have visited.