Creating Shared Value – iDE UK & the innocent foundation

Since 2006 non-profit organisation iDE UK and the innocent foundation have achieved a major impact in some of the world’s poorest communities in Africa and Asia. They have found new, innovative ways to create shared value that can offer insights into creating a successful partnerships between NGOs and the business world.


Creating shared value starts with shared values. iDE and the innocent foundation have a joint belief in investment in projects with long term, sustainable aims which focus on an entrepreneurial approach to small farm agriculture. 

With the support of theinnocent foundation iDE has delivered projects in Ethiopia and Vietnam to build sustainable and scalable business enterprises serving smallholder farmers with products and services to increase their incomes.


The success of these projects is not only underpinned by iDE’s 30 year‘s of experience of market-based solutions to poverty but by an innovative partnership relationship which extends beyond financial support.

innocent have bought their expertise and skills to help the projects including using employees’ professional skills to help iDE’s clients and using social media channels to raise the profile of iDE and the projects.

iDE UK and the innocent foundation have established a solid basis for a lasting partnership which is key to transforming the live’s of the rural poor in years to come.

ide innocent

Visit iDE UK:

Visit innocent foundation:


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